Sunday, April 14, 2019

TELEVANGELISM: THE GOSPEL OF PROSPERITY


Introduction

What most of us today imagine as a religious institution is usually a modest, peaceful, and spiritual building. It houses a place of worship; a church, synagogue, temple, or mosque, and most likely, has a person who is trained to lead services in his or her particular religion with the ability to counsel the members of these religious institutions or organizations. These clergy are usually given a yearly salary through their congregation’s offerings or through a national denomination group‘s charitable donations, these contributions are also called tithing. This tithing is also used to help congregation members when they have some type of financial problem and to help local charities, to feed and clothe the poor in the community.


Different from basic religious intuitions or organizations televangelists and their mega-churches send out their flamboyant mesmerizing and at times disturbing sermons on to your radio, television, and internet. With studios that look more like Hollywood sets than a place of religious worship; showing a strange mixture of Christianity, spiritual drama, and wealth. These ministries can be heard and seen in your home twenty-four hours a day; seven days a week. These ministers speak of a version of the Christian gospels that is called the “gospel of prosperity” which is also called the “law of reciprocity“. This is the belief that donating money, or tithing to God, creates wealth and a place in heaven for the donor. These televangelists also strongly use the vivid imagery of hell, damnation, and Armageddon, to pull the listener into their messages of tithing and its blessings. Though, not a new concept in Christianity, it takes a very modern tone in these ministries showing the listener all he or she can have if they just follow the “gospel of prosperity“ and what may be their fate if they do not give to God. They use people’s generosity, religious beliefs, fears, uncertainties, and sometimes greed, to raise donations in the name of God and charity. But is this morally and legally right? Can you really buy your way to heaven by tithing? Or is this just another telemarketing scam?


Televangelism: Business, Political, or Religious Organization

Television and radio ministries have been around for decades, pulling listeners in with their strong messages of Christian salvation. Televangelists like Billy Graham and Oral Roberts started the movement of ministering to people in their own homes, through television and radio programming formatted to entertain the listener and to provide another religious outlet that was not just in a church pew on a Sunday morning. These ministers’ message was a strong old Southern Pentecostal style of Christianity, pulling from scriptures that focus heavily on the belief of salvation only through Jesus Christ. They relied heavily on the belief in faith healing through the laying on of hands and spiritual and physical prosperity through giving. They also focused on the belief in the Rapture at the End of Days, which is the belief that Christians will be taken physically up to heaven before the war of Armageddon, which will be fought by Jews and other non-Christians. Armageddon will end by all non-Christians being annihilated because of their lack of belief in Jesus Christ, all Christians will then return to earth, and Jesus Christ’s second coming will be complete. These images were not only to encourage Christians to stay faithful to Jesus Christ, but to bring in more listeners for the televangelists and their ministries.




Television and radio ministries were a new way to proselytize to a mass audience starting out nationwide and gradually growing worldwide, taking their message to a variety of cultures and countries that in some cases had never heard of the Christian religion or its message and scriptures. This was a more efficient way to spread the word than the old traveling missionaries that had to journey around the world to proselytize to the masses. These ministers also found that it could bring in a lot of donations from eager donors. These donors wanted an easy way to spirituality, believing it would help forgive their sins and would create a better existence if they gave to God. They also hoped to create wealth and protection from poverty and all its damaging side effects. Donors also believed that giving to God would save them from physical and spiritual annihilation, guaranteeing them a place in heaven during the Rapture and war of Armageddon in the future. This made it not only a way to minister to the millions but to raise millions of dollars yearly through their listeners’ hopes and fears. The profits from these early media ministries started a whole new media system, based entirely on the concept of saving souls through television, radio, publishing, and much later the internet. These ministries were based on worship, healing, and salvation through tithing.



Today there are Christian religious programs on most cable and local television and radio stations. There are cable stations like The Christian Broadcast Network (TBN) and satellite companies like the Angel Network, that devote themselves entirely to Christian programming and ministries throughout the United States and the world. Many of these televangelists have or are affiliated with what is called today mega-churches, which bring in even more congregation membership and revenue for their ministries.


These ministries also have their own websites, and own or are invested in publishing and film companies who create all forms of Christian entertainment, including books, magazines, television shows, movies, and video games. These are all based entirely on Christian news, lifestyle, scripture, and belief. These media outlets raise billions every year from their listeners’ charitable donations. They promote the belief that if you give to them as a church and charity, and buy their products, that you are giving to God‘s kingdom guaranteeing you earthly wealth and a place in heaven.


Televangelists tell their audiences that the money that is donated is biblical tithing, money that is going directly to God, his kingdom, and people. This money will create wealth for them, the donor is told, and is going to those who are needy around the world. Televangelists use their own interpretation of Christian scripture on giving and charity called the “gospel of prosperity” to convince their followers that poverty is caused by not believing that wealth is good and a natural spiritual state of being a true Christian. The richer you are as a Christian the more you are closer to God and his favor. These ministers use psychological reinforcement to make the listeners feel special or superior to those who are suffering in the world. This makes poverty a curse from God making believers of the “gospel of prosperity” feel that the poor are sinning somehow, and if they are poor, making them believe they must give no matter how. To insure that followers give to their organizations, televangelists create different interpretation of the Old Testament (the Torah) and New Testament (the Christian bible).

The ‘prosperity gospel” keeps reminding listeners that poverty is a curse from God, and donating your last dollar is the only way to save yourself from this curse. There is no other way to atone for your sins, than to send money to, whichever televangelist you are listening too. Televangelists use extreme psychological and business tactics to get listeners to pick up their phones and donate. They sell religion in the same way telemarketers sell you products and services, anything from friendly persuasion to outright spiritual threats, using God and the fear of damnation as their sale’s tools. They play on people’s weaknesses, desires, basic needs, and spiritual fears, particularly, targeting those who have been raised in the Pentecostal faith or other Evangelical denominations. They prey on the elderly and their retirement benefits and real estate holdings, and they also pray on those with fixed incomes. Those who they know are having spiritual doubts in their own religious experiences, whether Christian or not, are also targeted. These ministers feel that those weak in faith may be easily converted to their viewpoints and interpretations of Christianity through fear tactics. Televangelists make themselves the only path to God and salvation, for the millions who listen to their messages. Televangelists pull heavily on the Christian tradition of never questioning a member of the clergy or their view of what is right or wrong, which would be considered rude. Many of these listeners do not understand Christian scripture, and feel it is not their place to understand. They feel that because it is a minister (a man or woman of God), they can trust them and their interpretation of biblical scripture because they have been anointed by God Himself. To question anything these ministers say would be a sin against God himself. These ministries also want to generate an atmosphere of distrust when it comes to the secular world for their followers, making them more emotionally and spiritually depended on them for their spiritual and physical well-being. They rely on people’s gullibility and ignorance of their own religion or political viewpoints, speaking out against any form of intellectualism, whether it is religious or secular. If their listeners start asking too many questions, these ministers fear they will stop listening to them. This would stop the donations coming, which would affect their ministries. Ignorance is bliss for these businesses. 


Listeners are told on these ministries’ websites, television, and radio programs how they can send in as little as a dollar, twenty dollars or thousands of dollars. Payments can be made by cash, check, credit card, money order, and direct-deposit. They can be made one-time-only, weekly, monthly, bi-monthly, and yearly or whatever is convenient for the donor. Listeners are encouraged to give in various ways. They can give stock from companies that they have invested in. They can give IRA and annuities in portions, sharing their retirement with a televangelist’s ministry of their choice. Donors can give property as gifts, receiving a partial payment from the ministry, and avoiding the capital gains tax. Donors can also give estate gifts, by putting the ministry in their wills, to avoid estate taxes. Listeners are shown products like jewelry, books, DVDs, CDs, and other products with Christian imagery and subject matter, that they can receive for even more charitable giving. They are also encouraged to go buy these products in their local Christian book stores and national Christian websites. Most listeners do no truly know where their hard earned money goes; they just send it in without any questions. 


Televangelists like Pat Robertson, Joyce Meyers, Kenneth Copeland, Benny Hinn, Joel Osteen, John Hagee, and others, look more like corporate business leaders and political lobbyists than your basic clergy at your local place of worship. With the use of Christian scriptures and imagery, good business skills and management, and psychological tactics, they gain wealth through the selling of salvation, blessings, and the pardoning of sins. The money they raise from listeners is used to invest in many businesses like cattle, movies, book and magazine publishing, diamond mines, nutritional and vitamin companies, amusement parks, and various other investments. These investments have nothing to do with basic religious ceremony or duties, or charitable outreach and giving. Televangelists live a lavish lifestyle through their listeners’ donations and gifts, with large salaries that allow for multi-million-dollar homes and offices, expensive cars, and private jets (http://www.inplainsite.org/html/tele-evangelist_lifestyles.html.)  These religious organizations are more like corporations, but because of the constitutional rules of the separation between church and state and the tax except status of being a non-profit organization; do not pay taxes. The United States government does not really know how much these religious organizations or televangelists are worth financially, because their businesses and investments are so vast, encompassing the globe.



Televangelists and their religious businesses also give heavily to political organizations and politicians that share their political beliefs and causes, going against the federal government’s “501©(3) tax exemption” for religious and charitable groups and organizations. They fight against a woman’s right to a safe abortion, trying to pass laws affecting reproductive health and services, legally stepping in between a woman and her doctor. These ministers push hard against gay and lesbian rights, trying to stop any equality protection policies and hate crime laws that include sexual orientation. They also lobby to stop gay marriage and the ability for gay and lesbians to adopt children. These ministers also want American public schools to teach Creationism as a valid scientific fact over evolution, and to allow for other Christian teachings to be part of the curriculum. They also lobby hard for foreign and Middle Eastern affairs and policies that follow Evangelical styled biblical prophecy, picking candidates that do not support peace treaties because the Rapture and the End of Days cannot happen if there is no conflict in the Middle East. Though, religious organizations are not allowed to lobby and endorsed political candidates and political causes without giving up their tax exemption status. These televangelists find loop holes or ignore it completely, going around any legal or constitutional rules. They feel since they are part of a religious institution, no one will stop them. And for the most part, no one has tried to stop them.


These ministries are also strong proponents on the fight to weaken or eliminate the constitutional rules on the separation of church and state. The First Amendment in the Bill of Rights states:“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof…” This constitutional protection is for all religions, not just one. But, some of these ministries would like to establish a national religion and church going against the United States Constitution, destroying the basic right of freedom of religion and religious choice. They strongly lobby for this through the policies and politicians they support. These ministries reinforce this by scaring their audiences with the belief that if Christianity is not made the national religion, Christianity will be deemed illegal. Listeners are told that if they do not vote the way that the ministries want them to, they are going against God and his Kingdom. The paranoia this helps produce creates a group of people that do not trust their government or any secular institutions that could help them, and at times can create violent reactions.


Tithing and Charity: History and Facts

So what is true biblical tithing? The Ancient Israel, of the Jewish Torah (also called the Old Testament) viewed tithing and money as two different things entirely. Money from a person’s own talent and work was their own profits, to be used to support themselves and their families. Most things from nature, was believed to be God’s gift to the Israeli people, and was tithed back to help others, especially from farming and herding. The poor were not obligated to tithe, because it added to their hardship, which was not religiously acceptable to the laws of Israel. In fact these tithing were to feed the needing and to give to the temple and its priests and servants. Modern day Judaism still states that you must provide for yourself and your family before you give to God.


Early Christian-Jews kept this tradition on tithing until the Church legally changed the meaning of tithing and made it a mandatory part of the Christian faith in 777 B.C.E. Even after the meaning of tithing was changed, many early Church leaders still followed a life of poverty, believing this was more biblically acceptable. They believed that riches were of the physical world not the spiritual realm and were not important to a spiritual existence.


In medieval Europe, the Catholic Church allowed the wealthy to buy what was called “indulgences”, pardons for sins committed in business and personal interactions These “indulgences” where a type of tithing to the Church by wealthy business families, who believed that being in the business world and doing its dealings created sins that they had to atone for by donating a portion of their wealth. These donations (or tithing) helped create a large amount Christian art and architecture, by building churches, cathedrals, and paintings that were of biblical stories and people. Many of the works from artists like Leonardo da Vinci, Michelangelo Buonarrot, and Raffaello Santi (also called Raphael), were funded through these church followers’ indulgences. This type of tithing did come with its critics; men like Martin Luther (1483-1546), the leader of the Lutheran Reformation felt that the Catholic Church and its leaders were over stepping their holy duties. Making themselves the holy ones and selling forgiveness that they had no right to, and making the Church very wealthy. This was much like what televangelists are doing today for themselves and their businesses. 


Basic churches today use tithing for variety of purposes. Most ministers have a set yearly income, which comes from their local church or national denomination. This income is based on the ability of the church or its organizations to pay, some ministers make more than others, but most do not make more than a middle class income. Tithing is also used for the upkeep of the church building and its property, which probably includes some type of outside help and services. Church donation are also used to help the poor and others who need help, like soup kitchens, work resources, drug counseling, psychological help, spiritual support, and various other community programs throughout the church’s area. Churches will also partner up with other places of worship, community centers, and charitable organizations, to help a larger population.


 Religious origination are not the only form of charitable non-profit agencies, there are secular charities also. But both must follower regulations and laws that were enacted to protect the charity and the donor. Non-profit businesses most stay politically neutral without supporting a candidate or political cause. Charities can focus on reaching your heart. But ethically and legally cannot use any tactics that can be perceived as threatening. The donor is always in control of what they choose to donate. The donor also has the right to inquire about where their donation is going and to ask about the charity’s financial records, which should be public record. Charity Navigator states in their article “Top 10 Best Practices of Savvy Donors”: “Savvy donors know that the financial health of a charity is a strong indicator of the charity’s programmatic performance. They know that the most efficient charities spend at least 75% of their budget on their programs and services and less than 25% on fundraising and administrative fees… Sophisticated donors realize that charities need to pay their top leaders a competitive salary in order to attract and retain the kind of talent needed to run a multi-million dollar organization and produce results. But they also don’t just take the CEO’s compensation at face value; they benchmark it against similar-sized organizations engaged in similar work and located in the same region of the country… Charity Navigator reveals that the average CEO’s compensation of the charities we evaluate is roughly $150,000” (http://www.charitynavigator.org/.)


A donor must realize that some charities may pay more by region and by what the non-profit is supporting. A charity that is based on raising money for higher educational programs, museums or the arts will pay their CEOs more than a charity that is helping the poor. The best way to be a smart donor is to investigate a charity, whether religious or secular, and find out what their reputation is.

Conclusion

Religion and charity is something that can and should go hand and hand. Religious and secular institutions have had a history of helping poverty and need throughout the world, and this has and will continue. On the other hand, televangelists and their organizations do not follow rules and regulations that deem them as a valid religious or charitable non-profit organization. They break basic rules on political activity and it is hard to prove what percentage of their listeners’ donations ever makes it to a real charitable cause. The records are not there to see, which is the only valid way to know if your donation is going to the needy or going into someone’s pocket. But looking at televangelists’ lavish lifestyles of excess should give the donor insight to where at least most of their donations are going too. Televangelists preach about the importance of tithing to God for salvation and the forgiving of sins. They twist Jewish and Christian scripture to support their message of the “Gospel of Prosperity” or the “Law of Reciprocity” to make themselves powerful and rich, lining their own pockets in the process. So can you really buy salvation through tithing? This question can only be answered by God, and He or She, cannot be interviewed.  



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